People are increasingly turning to online stores to buy jewelry. In 2021 alone the online jewelry market was valued at $7.6 billion with the market growing considerably in size each year. For wise investors, reselling wholesale jewelry online is a fantastic business opportunity with plenty of future potential.

However, before reselling jewelry online, there are a few things you should know first. Below, we’ve put together what we consider to be the most important factors for reselling wholesale jewelry. Following this advice early in your venture will help you avoid mistakes, save you time and money, and make your business as successful as possible.



Choosing the right supplier

Not all jewelry suppliers are made equal. You are looking for a reliable manufacturer, not a middleman.

While there are now plenty of wholesale jewelry stores online to purchase stock from, you should look for one that has the following qualities:

     Long history of making jewelry

     Quality workmanship

     Use of the best materials

     Fast shipping

     Bulk order discounts

     Excellent reviews

Sterling silver wholesale supplier ELF925, for example, prides itself on possessing all these qualities selling only the highest quality sterling 925 silver jewelry. Using their wholesale store to purchase jewelry is a streamlined experience for resellers with a website that makes it easy to find exactly what you're looking for.

Reputable suppliers like ELF925 will not only give accurate, clear photos of the products available but also indicate exactly how much stock is left. This means there is no chance of delays by ordering out-of-stock goods.

Good wholesale stores will also help resellers by identifying best-sellers such as the Silver Mountain Necklace. Use these to find items that sell particularly well to customers and ensure your business is a success.



Is buying jewelry online safe?

You will want to make sure you only buy from jewelry sellers that offer money-back guarantees and excellent customer service.

Should you have an issue with your jewelry, wholesalers without a good reputation can often be difficult to deal with, refusing refunds and being non-communicative. Wholesale B2B jewelry stores like ELF925 ensure problems are minimized, and when they do occur they are handled swiftly.

You should, then, research companies prior to ordering by looking at reviews. Be sure to read both positive and negative experiences and form a general impression of the reliability of the company.

It's important, also, to use a company with a secure buying process that accepts Visa, MasterCard, PayPal, or Bank Transfers. These transactions can be arbitrated by financial institutions if necessary and give resellers peace of mind.

Knowing what to buy

Before buying jewelry, you should also do a bit of research on what you want to buy. For resellers, this will mean understanding what sells well.

Reputable stores where you can buy silver 925 online or gold will not only list live inventory numbers of items but also let you know which pieces of jewelry are hot sellers.

Look for a way to sort online stores by "popularity" or look for "best seller" sections. These will give you an idea of what sells the most and purchase them for your own store, whether you sell online or in a real store.

Know your customers

You should also have a good idea of your intended target audience.

If you create an online store that sells sterling silver jewelry for children, you should look for products that would appeal to kids. Similarly, if your target demographic adults who enjoy silver jewelry with gemstones, you should ensure you have plenty of products like silver half hoop ear studs with cubic zirconias in stock.

Getting to know your audience and defining your niche can take time, often after your store has launched. Nevertheless, it's worth having an idea of who you expect to purchase your jewelry so you can tailor your stock accordingly.


Optimize costs and profits

As with any business, you'll also want to minimize costs and maximize profits.

For resellers, you should look for resellers that offer bulk volume discounts so that the more stock you buy, the cheaper the cost per item becomes. This allows you to make more money per piece of jewelry and resell items at a more competitive price.

You can also minimize outgoings by using jewelry wholesale suppliers that have low minimum order requirements and shipping. Forming a relationship with a good supplier means whether you need a big restock or a top-up order, you won't be stung with high charges.

Good suppliers will also offer free shipping for larger orders. ELF925, for example, offers free shipping for orders over $499, with a scaling discount on items up to 20%.

Where to buy jewelry online

If you're looking for quality, wholesale silver jewelry, visit ELF925's online store now.

We have a massive selection of sterling silver 925 jewelry from necklaces, rings, body studs, charms and more. With a low minimum order of just $99, 5% off  first orders, and huge discounts for bulk buyers, ELF925 has become the go-to jewelry wholesale supplier for thousands of resellers.

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